Floor advertising

Floor advertising - "New" marketing opportunities are at the feet of customers.

Take full advantage of your advertising opportunities!

Many companies do not always draw on their full resources when it comes to advertising measures. In the age of Facebook, Youtube and Instagram, the basics of possible advertising measures are often forgotten. In this day and age, where almost every customer has an Internet-enabled cell phone, it is worthwhile to fall back on the basics of advertising and address customers visually and directly.

The advantage: customers act subconsciously and do not have to interact with the advertising medium - the advertising has a direct effect on the customer. This gives you the opportunity to easily attract customers' attention with floor advertising.

The floor as a potential advertising space is underestimated. Used correctly, a floor foil with a clever message can direct customers specifically to a point of promotion or point of sale.

There are many names for this medium: Floor film, floor graphics, floor films, floor stickers. What is meant is one and the same. An individually printed material, for example PVC or vinyl, with an advertising message of your choice.

Advantages of using floor graphics

Why you should use floor stickers!

Of course, floor advertising is not new, but why should a seller reinvent the wheel, when you can also achieve the goal with tried and tested options. When considering whether to advertise at the feet of the potential customer, the following arguments should be taken into account:

• Floor advertising is cheap compared to other advertising media!
• Floor advertising is simple and flexible!
• Floor advertising can be funny, nostalgic and creative!
• Floor advertising used correctly gives the customer orientation!
• Floor advertising advertises 24/7 up to 365 days a year!

According to a study from the USA, the floor is an incredibly valuable and useful advertising space. According to the study from Radford University, people are naturally programmed to focus attention on the floor. Deviations and special features particularly catch the eye and graphics and messages are intuitively perceived as meaningful and worth remembering.

Floor stickers - versatile use indoor and outdoor

Now a floor sticker can be used in different ways. The sticker can be used for branding or strengthening brand awareness. Whether at the point of sale or in the pedestrian zone.

It serves to guide customers - be it, visualized, in the form of footprints or breadcrumbs, as in Grimm's fairy tales, or to draw customers' attention to special promotions or simply to inform them. Likewise, the foil attached to the floor can provide information on new openings or act as a signpost to events.

Floor stickers are individually printable and can thus fulfill various tasks.

Because floor advertising is of course not only suitable for pure retailers. In indoor sports, such as volleyball, handball or basketball, floor advertising has been used specifically and successfully for years. Floor stickers are also ideal for museums, be it to announce special exhibitions, to point out escape routes or to direct and guide the flow of visitors.

In addition, the possibilities in photo printing have expanded extremely in recent years. It is now possible to have a complete photo floor printed with your own motif. Upgrade the floor in offices, showrooms, reception areas or even at home with an individually printed photo floor.