Trade fair guide - medienkraftwerk

Trade fair tips from Medienkraftwerk: A successful stand concept

Putting together a trade fair stand is often not that easy. Which system should I choose? How big should the booth be? Which additional displays do I need? There are endless possibilities for designing your trade fair stand. Medienkraftwerk explains what you need to pay attention to in order to make your trade fair presentation a success.

The preparation

Good preparation is the be-all and end-all for a successful trade fair stand. Even before you start planning your trade fair stand, there are many factors that you need to consider. First of all, the budget sets the framework for your trade fair appearance. Here you need to consider whether it makes sense to buy an exhibition stand or whether you would prefer to rent one. In addition, the space in the hall plays an important role for your stand concept. For example, do you stand in a row with others or over corner? Find out early enough about the position of your trade fair stand and select the system to suit your location. Most importantly, be clear about the goals of your presentation. Do you want to attract customers? Increase the image or awareness of your company? Or present new products? Your trade fair presentation should be geared towards your respective goal.

Stand type and size

There are different types of exhibition stands. Depending on the space in the exhibition hall , you should go for a row stand, corner stand or head stand . If you are standing freely, an island stand is the right model for you. A good alternative to prefabricated constructions is the individual stand construction. Here, systems are tailored precisely to your particular location. For example, with the systems of OCTAquick series, unique stand concepts are created. The advantage of customized trade show booths: They enable unique booth concepts that set you apart from your competitors.
If you need a system that can be used regardless of the location, then flexible exhibition stands are a good solution. Due to their special design, you can realize the most diverse ones with these systems. The flexible exhibition stands, such as the ISOframe series, can thus be adapted to the respective location situation.

Now you need to consider how big your exhibition stand will be. The stand must offer enough space for your exhibits and employees, but must not appear overloaded or too empty. So consider beforehand what size is appropriate for your presentation and what exhibits you want to display. In any case, the size of your booth should be appropriate for your company's needs. If you want to keep your presentation on a smaller scale, you can also resort to folding displays. Here, for example, the displays from SuperSonic® and Expand offer you an optimal presentation background.

The equipment

Now the basic framework for your trade show appearance is in place. What's missing are presentation aids that communicate your advertising message. RollUps and banner displays can be very helpful here. Equipped with an individual graphic web, they draw attention to your products and services. If you want to display brochures and catalogs for your customers, there is room for them in the mobile brochure stands. An optimal place for the customer conversation offers you the promotion counters. These often have storage space inside for flyers and information material. To draw additional attention to your stand, you can use multimedia presentation aids. LCD screens and computer terminals can be easily integrated into your booth and enhance its value.

In the assortment of Medienkraftwerk you will find a wide range of exhibition stands and products for stand equipment. Our staff will be happy to advise you and put together your individual stand concept on request.