What is illuminated advertising?

Advertising displays combined with neon signs

Advertising displays with lighting - great effects used correctly

Illuminated advertising is advertising displays that can be backlit with illuminants. Special translucent print substrates are usually used for this purpose. The backlighting gives the print a special look and the resulting light effects make it stand out from the crowd. Especially at dusk and in the dark, the luminous advertising comes into its own best. Of course, the illuminated displays can also be used during the day. Even without backlighting, the prints have an even look with the appearance of conventional poster advertising.

Illuminated advertising in various designs

There are illuminated advertisements in various forms and for different budgets. The cheapest option is the simple poster advertising with illuminated frames. These displays are space-saving and can be hung in any place.

There are also free-standing illuminated displays. Here, a print web is attached to a free-standing frame with integrated illuminants. No matter which form you choose, the illuminated displays are always an eye-catcher.

Special printing for neon sign

Special backlite printing substrates are used for the illuminated advertising motif webs. These are both translucent, but also ensure an even look without backlighting. We produce the advertising prints using the UV direct printing process. Here, a UV ink is applied to the print substrate and cured with UV light. Thus, the print is particularly resistant and does not fade. The photorealistic look convinces with bright colors, with and without backlighting.

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